Our Story

About Soccer Innovations aka The Soccer Wall Company:

Soccer Innovations is in the heart of Dallas, Texas. Located at 3322 Garden Brook Dr. Dallas, Texas 75234 and open to the public. 

Jimmy Elder, the President and Founder, invented our collapsing Soccer Wall in his garage back in 2004. He was tired of lugging around big handmade wood free kick mannequins. From the Soccer Wall, he created the D-Man for basketball and football and won an international award at the ISPO for best new product!

As the company grew, Jimmy eventually quit coaching his high school State Championship team to pursue Soccer Innovations (back then called The Soccer Wall Company) full-time. 

Jimmy has since developed numerous patented products seen in all major retailers across the country including the widely popular Sport-Brella distributed by SKLZ.

Soccer Innovations has now been busy developing cutting edge and one of a kind Soccer Training and Soccer Coaching Equipment and Products for over 20 years with a vast catalog of products to offer soccer players and coaches around the world.

With numerous patents and award winning products we have created the Soccer Innovations brand for soccer (football) trainers, teams, coaches, players and parents worldwide.

We hope you will take a look and find something worthwhile for you or yours! If you are in town, visit our Showroom and see all of our unique Soccer Products.

Fast forward to 2016..

Jimmy had the opportunity to get back into coaching full-time and since then has won four national championship titles. Of course he now has his own field of dreams and can really show the difference Soccer Innovations products can make for a team. 

Jimmy's wife Susan and their son, Jeremy, now help run Soccer Innovations allowing Jimmy to focus on developing and improving soccer training products.  


Jimmy and Susan’s daughter, Christine, recently joined the Soccer Innovations team. Her unique skill set in social media, marketing and advertising will help to continue to grow the Soccer Innovations brand.