Our Story

About Soccer Innovations AKA The Soccer Wall Company:

Soccer Innovations is in the heart of Dallas, Texas. Located at 3120 Towerwood Dr. Dallas, Texas 75234 and open to the public. 

We began with the Founder, Jimmy Elder, inventing our collapsing Soccer Wall in his garage back in 2004. He was tired of lugging around big handmade wood free kick mannequins. From the Soccer Wall, he created the D-Man for basketball and football and won an international award at the ISPO for best new product!

As the company grew, Jimmy eventually had to quit coaching his high school State Championship team and pursue Soccer Innovations (back then called The Soccer Wall Company) full-time. 

Jimmy has since developed numerous patented products seen in all major retailers across the country including the widely popular Sport-Brella distributed by SKLZ. 

Soccer Innovations has now been busy developing cutting edge and one of a kind Soccer Training and Soccer Coaching Equipment and Products for over 15 years with a vast catalog of products to offer soccer players and coaches around the world. 

With numerous patents and award winning products we have created a world winning brand for soccer (football) trainers, teams, coaches, players and parents world wide.

We hope you will take a look and find something worthwhile for you or yours! If you are in town, visit our Showroom and see all of our unique Soccer Products.


Fast forward to 2018...

Jimmy has now had the ability to get back into coaching full-time  and won his first college soccer National Championship in 2017. Of course he now has his own field of dreams and can really show the difference Soccer Innovations products can make on a team. 

Jimmy's Son, Jeremy, with the help of his wife, Susan, now help run Soccer Innovations allowing Jimmy to focus on developing and improving soccer training products.