About Us

Soccer Innovations AKA The Soccer Wall Company is a Family Owned & Operated Business.

Soccer Innovations is in the heart of Dallas, Texas. Located at 3322 Garden Brook Dr. Dallas, Texas 75234 and open to the public. If you are in town, visit our Showroom and see all of our unique Soccer Products.

Established in 2004, Soccer Innovations has been developing cutting edge and one of a kind Soccer Training and Soccer Coaching Equipment and Products for over 15 years.

With numerous patents and award winning products we have created a world winning brand for soccer (football) trainers, teams, coaches, players and parents world wide.

We hope you will take a look and find something worthwhile for you or yours! 


A little about the Founder of Soccer Innovations™:

Jimmy Elder is President and Founder of Soccer Innovations

Jimmy received a Bachelor of Science in General Studies with a Business Management focus. Jimmy's professional business career began with 15+ years in the Medical Field and ended as a Sales and Marketing Manager for a leading Orthopedic Supply Company.

A soccer die hard Jimmy gave up his medical supply career to pursue his passion in Soccer. With over 25 years coaching experience, many of which came in the night time hours after full days in the office. Jimmy has experience coaching Youth, High School, Collegiate and Semi-Professional players and teams. 

Coaching accomplishments include:

  • 2019 NJCAA National Champions - Brookhaven College
  • 2017 NJCAA National Champions - Brookhaven College
  • 2 U.S. Regional Club Soccer Championships
  • 2013 Men's Amateur Cup National Championship
  • 2015-Current: Head Coach, Brookhaven College
  • 2016 NJCAA 3rd Place, National Championship 
  • 2 North Texas Boys Club State Cup Soccer Championships
  • 2004 UIL, 5-A, Girls Texas High School State Champions (Creekview High School, Carrollton, Texas, 27-1)
  • 2006 Dallas Cup u-19 Boys Championship (88 FC Texas Black)
  • Multiple Club State Cup Finalist and Semi-Finalist Finishes
  • 50+ U.S. Soccer Tournament Championships
  • 2003 Top 20 USA, u-15 Boys Ranking (Dallas Inter 88 Boys)
  • 2003 Top 20 USA, u-13 Girls Ranking (Dallas Inter 90 Girls)
  • 2004 NSCAA #4 National Ranking (Creekview High School Girls, 27-1)
  • 2004 Greater Denton County Coach of the Year
  • USSF "A" Coaching Certification
  • 2006 Top 15 National Ranking (FC Texas Black, 88 Boys)
  • 2005 Disney Soccer Showcase u-19 finalist
  • Director of Coahcing: Dallas Inter Soccer Club (Now know as FC Dallas Youth) 

Jimmy played for the Oklahoma City Slickers, the Dallas Americans and the Houston Dynamos of the Professional American Soccer League and the Professional United Soccer League in the early 1980's. A gypsy pro during a very rough time for US Pro Soccer Leagues. 

His collegiate playing career was spent at soccer powerhouse Midwestern State University where as a three-year captain he led his team to multiple national rankings and a national championship tournament appearance while be honored with the Mike Rodriguez Memorial Award and selected to All District and All Area Teams in 1979, 1980 and 1981.