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Culture, Values & Mission

The Soccer Wall™ Company DBA Soccer Innovations®

Soccer Innovations is a small family run & operated business that started in a garage & living room in Carrollton, Texas in 2004 with Jimmy, Susi & their son, Jeremy. 

OUR MISSION

Developing Soccer Through the Glory of God.

At Soccer Innovations, we believe that soccer is more than just a game—it’s a platform for growth, community, and faith. Our mission is to develop soccer at all levels while honoring God in everything we do.

OUR CORE VALUES

  • Faith – We commit to serving God through our work in soccer, ensuring that His glory is at the heart of everything we do.

  • Accountability – We strive to deliver not only quality equipment, but to deliver a great buying experience from start to finish.

  • Expectations – We set high standards for ourselves and those we serve, believing that excellence is achieved through dedication, discipline, and faith. By holding ourselves accountable and striving for continuous growth, we honor God in all that we do.

  • Communication – We believe that clear, honest, and uplifting communication is essential both on and off the field. By listening with empathy and speaking with purpose, we foster strong relationships, teamwork, and a shared vision rooted in faith. 

OUR VISION

We aim to inspire players, coaches, and communities by integrating faith and sport. Whether on the field, in training, or in leadership, we seek to make a lasting impact through soccer and the values of God’s word.

Our goal is to improve the lives of our employees, and their families, customers, vendors/dealers, and with all those we come in contact with.

PHILANTHROPY

We support many organizations that align with our mission including 10//15 Ministries, YoungLife, Shriner Children's, Rise Up Kings, The Village Church, PSO & many more. As we grow as a company, so does our giving! You can support our mission by purchasing our 10//15 Ministries Mission soccer ball to which proceeds go to Ten Fifteen Ministries.

“How beautiful are the feet of those who bring good news!” Romans 10:15